Transmaterialization

The process of satisfying the benefits of a product with a service. Often, services can offer the same activities to customers as some products. Transmaterialization requires the rethinking of business goals and objectives in order to envision new market opportunities. However, some customer sectors may not be ready or willing to accept new solutions (such as services where they once bought products).
An approach to reducing the use of natural resources, while maintaining economic growth, by replacing products with services (which are inherently less resource intensive). This alternative approach to wealth creation requires a radical shift in our economic orientation, rather than looking to produce more, we must look for ways to improve the consumer’s experience. This makes labor a more important input than other resources.

  • Pascal Lesage

    I think this definition is wrong. Walter C. Labys defines it thus: “Transmaterialization implies a recurring industrial transformation in the way that economic societies use materials, a process that has occurred regularly or cyclically throughout history. Instead of a once and for all decline in the intensity of use of certain
    materials, transmaterialization suggests that materials demand instead experiences phases
    in which old, lower quality materials linked to mature industries undergo replacement by
    higher quality or technologically more advanced materials.”
    http://www.rri.wvu.edu/pdffiles/labyswp2004-1.pdf
    The definition posted here seems to be one special case of dematerialization.