Sustainability Marketing

The process of promoting, selling, and distributing a product or service in a sustainable market in such a way as to educate customers of the multiple benefits of valuing human, economic, and natural capital.

  • Jenny Mish

    This definition uses the term “sustainable market”, a term that is not defined in this dictionary. Does anyone know of a definition? Here’s my attempt:
    Ideally, a sustainable market would be one that meets today’s (global) economic, environmental, and social needs without compromising the opportunity for future generations to meet theirs. In practice, a sustainable market is a market that is moving toward that ideal.