Sustainability Marketing
The process of promoting, selling, and distributing a product or service in a sustainable market in such a way as to educate customers of the multiple benefits of valuing human, economic, and natural capital.
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This definition uses the term "sustainable market", a term that is not defined in this dictionary. Does anyone know of a definition? Here's my attempt:
Ideally, a sustainable market would be one that meets today's (global) economic, environmental, and social needs without compromising the opportunity for future generations to meet theirs. In practice, a sustainable market is a market that is moving toward that ideal.