Positioning
A business activity that looks for opportunities (or “holes”) in a market in which to offer a viable product, service, or message. Positioning takes advantage of Environmental Modeling and Competitive Analysis (often using a SWOT Analysis) in order to compare the offerings of competing products, services, messages, and organizations in order to find opportunities not yet offered by others.
Comments
Post a comment
References to this Definition
Attn Bloggers: If you use this term and want to have your blog cross referenced, use the trackback URL below to ping us.
http://www.triplepundit.com/mt/mt-tb.cgi/1368
Search
p:
- Program Related Investing
- Patient Capital
- Payback Period
- Present Value (PV)
- Profit
- Permaculture
- Partnership
- Productivity
- Privatization (of natural resources)
- Private Placement
- Precautionary Principle
- Pollution Offset
- Pollution Prevention
- Personalization
- Perfect Markets
- Pension Fund
- Participatory Organizations