Meaning

The deepest level of significance at which an organization’s products, services, or experiences can touch a customer. “Meanings” are the ultimate ideals that explain the significance of our lives. Recently, marketing theory has integrated meaning into corporate strategic development.

Meaningful experiences evoke these ultimate ideals in a measurable amount of time, and make them real for us. These experiences are the essential ingredients of a fulfilling existence. Meaningful experiences create the most lasting and deepest connections with others, products, services, and the companies that provide them. Meaningful experiences are often more valued than other offerings and can pre-empt the success of other offerings in the market.

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