Greenwashing

A term merging the concepts of “green” (environmentally sound) and “whitewashing” (to conceal or gloss over wrongdoing). Greenwashing is any form of marketing or public relations that links a corporate, political, religious or nonprofit organization to a positive association with environmental issues for an unsustainable product, service, or practice.
In some cases, an organization may truly offer a “green” product, service or practice. However, through marketing and public relations, one is wrongly led to believe this “green” value system is ubiquitous throughout the entire organization.
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One Response to “Greenwashing”
  1. Greentini says:

    ha,
    We are seeking GREEN Venders for our Greentini Mini Expo at Restaurant Row. Please forward this to as many people as you like.
    We have a few tables available for the next Greentini.
    If your company makes a product using green technology or a product that saves energy
    you are invited to show your stuff and to join this networking event starting Wednesday July 22, 2009
    5:30-9:30PM . The event is free to the public and we offer free appetizers (Pupu’s )
    Vender fees:
    Outside 4×4 table $50
    Inside 2×4 table $45
    Featured table outside next to entrance (only one) $95
    Only one vender per category per event. (PV, LED, Solar Water heater etc…) To allow everyone
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