Greenwashing

A term merging the concepts of “green” (environmentally sound) and “whitewashing” (to conceal or gloss over wrongdoing). Greenwashing is any form of marketing or public relations that links a corporate, political, religious or nonprofit organization to a positive association with environmental issues for an unsustainable product, service, or practice.

In some cases, an organization may truly offer a “green” product, service or practice. However, through marketing and public relations, one is wrongly led to believe this “green” value system is ubiquitous throughout the entire organization.

Comments

Post a comment

References to this Definition

Attn Bloggers: If you use this term and want to have your blog cross referenced, use the trackback URL below to ping us.
http://www.triplepundit.com/mt/mt-tb.cgi/1492