A phrase invented by Walter R. Stahel in the 1970s and popularized by William McDonough and Michael Braungart in their 2002 book of the same name. This framework seeks to create production techniques that are not just efficient but are essentially waste free. In cradle to cradle production all material inputs and outputs are seen either as technical or biological nutrients. Technical nutrients can be recycled or reused with no loss of quality and biological nutrients composted or consumed. By contrast cradle to grave refers to a company taking responsibility for the disposal of goods it has produced, but not necessarily putting products’ constiuent components back into service.

  • Triple Pundit

    Great Ray Anderson Interview on BBC

    There are few business leaders as well known as Ray Anderson in terms of having an epiphany about sustainability. Andersons’s company – Interface Carpet – is a leader in the quest to create a truly cradle to cradle company with…

  • iobs

    For everybody who is interested, I keep a Cradle To Cradle Chronology here:
    It is a very comprehensive list of sources, publications, articles, videos, podcasts, interviews, events and milestones on the Cradle To Cradle subject. All nicely ordered in a chronological manner.

    • Ono Delger

      It’s a pity, can’t open it

    • Ghazal

      I know you posted this 6 years ago. Any hope you’re still around to repost it so we can actually see it? If you are thank youuu!

    • Kine

      And now it’s 8 years ago. But still – this chronology would be most helpful if you’re still around and operating :)

  • Cradle to Cradle

    Stahel has from the beginning emphasized the importance of the holistic approach and the economic, ecologic and social advantages of the loop economy:
    -The substantial economic differences between reusing goods and components versus recycling molecules,
    -The axiom of the smallest loop (re-use) as the most profitable one, which has to be considered in defining sustainable corporate strategies,
    -The necessity to close the liability loop in addition to the physical loops, especially in legislation and policy making,
    -The link between energy/resources savings and job creation in a loop economy – substituting manpower for energy.
    But never forget the fact that strategies outside the c2c thinking, such as sufficiency, can be substantially more sustainable than c2c solutions, and encompass all types of goods, not only durable ones.

  • Pingback: Crna Gora u cirkularnoj ekonomiji: Obrisi nove Nacionalne strategije održivog razvoja

  • Pingback: Montenegro in Circular Economy: Looking at the Glimpses of the New National Sustainable Development Strategy

  • Christiana Gardikioti

    My vision and the f/b page to gather all my social capital please join us I want to make this undertaking as a LOOP Village prototyping activity! MY skype id is crisgar for any person/org/agency or FORCE that may make it happen Thank you