Cradle-to-Cradle
A phrase invented by Walter R. Stahel in the 1970s and popularized by William McDonough and Michael Braungart in their 2002 book of the same name. This framework seeks to create production techniques that are not just efficient but are essentially waste free. In cradle to cradle production all material inputs and outputs are seen either as technical or biological nutrients. Technical nutrients can be recycled or reused with no loss of quality and biological nutrients composted or consumed. By contrast cradle to grave refers to a company taking responsibility for the disposal of goods it has produced, but not necessarily putting products’ constiuent components back into service.
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» Great Ray Anderson Interview on BBC from Triple Pundit
There are few business leaders as well known as Ray Anderson in terms of having an epiphany about sustainability. Andersons's company - Interface Carpet - is a leader in the quest to create a truly cradle to cradle company with... [Read More]
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For everybody who is interested, I keep a Cradle To Cradle Chronology here: http://www.c2c-chronology.com
It is a very comprehensive list of sources, publications, articles, videos, podcasts, interviews, events and milestones on the Cradle To Cradle subject. All nicely ordered in a chronological manner.
Cheers.